On the Offense

A Strategy to be Data Driven

Background:
My client aimed to become a data-driven organization, leveraging its wealth of utility data to provide actionable insights for clients. The goal was to empower clients to optimize their energy consumption, negotiate better utility rates, and capitalize on deregulated energy supply contracts.

Strategy:
Recognizing the potential in the transactional data already collected, I proposed the development of a comprehensive data analytics platform. This platform would not only enhance the value of the data but also enable clients to gain deeper insights into their energy and utility usage. A strategic go-to-market plan was formulated to align the platform's capabilities with client needs and market demands.

Implementation:
I led a cross-functional team in integrating advanced data management techniques, building analytical tools, and deploying the data analytics platform. This involved meticulous coordination between IT, product management, data analytics, and sales teams to ensure the platform was developed efficiently and launched effectively.

Results:
The successful launch of the analytics platform resulted in a 22% increase in market share and significantly boosted customer acquisition. This initiative solidified the client's position as an innovator in data-driven solutions, enhancing its competitive edge and market presence.